Page titles, summaries and headings on Wix

The title and summary

1. In the editor, click Pages & Menu on the left.

2. Click the More Actions icon beside the page, then SEO basics.

3. Title tag (title in search results): what the page offers and where, between 30 and 60 characters.

4. Meta description (description in search results): one or two sentences, between 120 and 155 characters.

5. Publish. Wix also uses these two for the page’s share preview.

To set a pattern for many pages at once, such as every product page, use SEO & GEO in the dashboard, then SEO Settings, choose the page type and click Edit beside Basics & social share.

A page hidden from search engines

In the same SEO panel, Let search engines index this page must be switched on for every page you want found. Hiding a page from your menu does not hide it from search engines, and switching this off does, so check it on the page the finding names.

One main heading

Wix decides a heading’s level from a setting on the text, not from how big it looks. Each page wants one Heading 1 that says what the page is for, and Heading 2 for its sections.

1. Click the text in the editor, then Edit Text.

2. SEO & accessibility.

3. Choose the level from Choose HTML tag: H1 for the page title, H2 for sections.

Describe your photos

1. Click the image in the editor, then the Settings icon.

2. Describe the photo in the field labelled What’s in the image?. That field is the image’s alt text, and it is what a screen reader and a search engine read.

The site language

In the dashboard, open Settings, then Language & region, and set Site language to the language your pages are written in.

Checking it worked

Publish, open the page, view its source and search for <h1 (one result), name="description" (your summary), noindex (no result) and lang= (your language). Then re-run your scan.