Two of the things a scan can ask for are not code at all. They are fields you already fill in when you write a page: its title, its one line summary, its main heading, the description on each photo, and the language the site is written in. Your website editor has a box for every one of them, and the guide for your platform shows you where.
Titles and summaries
Give every page its own title. The title is the line a search result or an AI tool shows as the name of the page. Say what the page offers and where, such as
Mobile car detailing in Leeds. Between 30 and 60 characters reads best. The scan flags a title under 15 characters or over 90, and two pages sharing one.Write a summary for each page. This is the meta description: one or two sentences answering what somebody searching wants to know first. Between 120 and 155 characters reads best. The scan flags one under 50 characters or over 300, and a page with none.
Make sure no page you want found is hidden. A page set to
noindexasks search engines not to list it, and AI tools that lean on search results will not find it either. The setting is usually a switch in the page’s SEO settings. If the finding says the page is hidden by aX-Robots-Tagheader, it is set on your server rather than in your editor, and whoever hosts your site can remove it.
The titles file the scan hands you lists each page with its title and summary as they are now and what to change, so you can work down it one page at a time.
Headings, photos and language
One main heading per page. Exactly one Heading 1 that says what the page is for, and smaller headings for the sections under it. Many templates already print the page name as the Heading 1, so a heading you add inside the page usually wants to be Heading 2.
Describe your photos. Every photo has a description field, often called alt text. Say what it shows, such as
Ceramic coating on a black SUV. A purely decorative image can have an empty one. The scan asks for nine in ten photos to have one.Set your site language. Your template declares it on the
<html>tag, for example<html lang="en-GB">. Almost every platform prints it from one site language setting, so it is one change for the whole site.
The page structure file is a checklist rather than something to paste: it names the pages with more than one main heading, how many of your photos have no description, and the language line if your site has none.
Checking it worked
Open the page and view its source. Search for
<title>andname="description"and read what is there. Search fornoindex: it should not appear on a page you want found.Count the main headings. Search the source for
<h1. There should be one.Check the language line. The first line of the page after the doctype should carry
lang=with your language in it.Re-run your scan. These checks read your pages directly, so the finding changes on the next run rather than eventually.
What it moves
Both checks sit in Site setup, and the finding prints what each is worth on your scan as X of Y points. Titles and summaries are also what a person sees before they click, so this is one of the few fixes on the list that changes how you look to customers as well as to machines.
If your screens do not look like this, the wording has moved rather than the setting. Search your platform for the words in bold above. If you still cannot find it, send us the scan link and we will tell you where it is on your setup.